A New Medium

"Artists were free to let their imaginations run rampant" as written by Lucy Lippard. Ever since Marcel Duchamp's Fountain  the idea of what truly makes art "Art" has since them been challenged and redefined. To this day we no longer see it exclusively in the form of classical mediums like paintings of well illustrated prostrates or gorgeous landscapes. In a way it has become a more emotional medium, revolving less on how something looks and how it makes the beholder feel, or feel reminded of which. This concept was heavily implied with the performance arts of which would be orchestrated on stage, but by around 1960, ninety percent of people could view these events at home with the availability of home entertainment through television sets. As new media was being introduced to a wider audience, Marshal McLuhan published his book: Medium is the Message: An Inventory of Effects, which was designed to help explain to new generation on how media impacts their way of living.

Famous artists from the postmodernism era produced several works in the form of video art, such as Andy Warhol who worked on the series Factory Diaries: Paul Johnson, 1965 and Chinese Dinner on Couch, 1965, including Outer and Inner Space in 1965.

Nam June Paik created video related projects not for any commercial purposes, but more on personal expression. which is evident on Zen for Head, 1962. It was to enact La Monte Young's performance score; Draw a straight line and fallow it.